Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC.
Pros
- Very clear UI that is easy to learn
- Segmentation is simple and effective
- Drag and drop builder
- Ability to add custom code snippets
Cons
- Advanced filtering to create segments.
- Better analytics
Reviews
Stephen M.
Very easy to implement and great features out-of-the-box. We migrated to Braze in 2023 as we moved away from two legacy systems and consolodated into Braze technology stack. We were able to fully implement into our product in around 3 months across 11 platforms thanks to great documentation and onboarding process.
Seeta P.
Braze has been a game changer for Hayu! I like that it’s user friendly and we’re able to implement new features relatively quickly to achieve a personalised, best in class multi-channel CRM journey for our audiences.
John G
We’ve been able to create cross-channel CRM activity for the first time, driving incremental uplift compared to our previous technologies, e.g. Abandon Basket. We’ve seen particular success in our mobile activity as it utilises the Braze SDK and connects into our business ecosystem very neatly.
