Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2023, The Forrester Wave for Cross-Channel Campaign Management 2021, IDC MarketScape WorldWide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Assessment, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
Pros
- Predictive modelling and segmentation
- Reporting module
- On-site Notifications
- Web Push Notifications
Cons
- Slow and Not User-Friendly
- Limited Customization and Reporting
Reviews
Beyzade A.
The Insider has number of features , lightweight platform that can help us manage marketing across multiple channels. For the marketing tasks , Insider is a powerful yet very easy to use tool that is very clear in its usage with fast issue resolution.
Sercan K.
Whatever strategies the Insider team suggested to us, all worked flawlessly and the results were as expected. The tools we selected were named Web Suite, Architect, Customer Data Platform. The Web Suite tool is the master of delivering personalized customer experiences and the best in town platform for getting users to come back to our site and buy things again. This was exactly what our company needed.
Ozge
Insider’s Social Proof technology is something that we were looking for to drive more conversions and purchases. The best part of using Social Proof is that all its campaigns are customizable. And because of this, we were able to personalize them to our business requirements.
